Donna Ikema Chancellor realized during her '96 Leadership Training that she wanted to get involved in film and television production. Her first result was aired on PBS. One 30-minute segment of the series "To the Contrary" will be about the results of a study Donna founded as her Leadership Impact Project. Donna persuaded her employer, AT&T, to fund a Women of Color Business Owners Study. It is the first study ever done to show how minority women are similar to, and different from, white women business owners. "The results were amazing," Donna reports. "The number of minority women-owned businesses is growing at triple the rate of white women-owned ventures. That's because the minority women are shut out of mainstream jobs...The objective of the study is to give minority women more credibility, clout and access to capital."

Donna was the assistant producer of the show, which featured a panel of minority women business owners. It was broadcast nationally in May of 1998.